Roblox announced last week it had teamed up with global ecommerce platform Shopify in its first-ever integrated immersive partnership.

Both companies are set to boost ecommerce opportunities in the virtual world, allowing buyers to search for their favourite products whilst exploring immersive spaces from the shopping giant’s Roblox platform.

Named “Checkout into Roblox,” the initiative will open its digital doors to businesses in early 2025, granting creatives, developers, and brands worldwide access to over 80m daily active users on Roblox.

Furthemore, Gen Z shoppers can capitalise on the Roblox platform to boost entrepreneurships and access to shops in the Metaverse.

The news comes just months after Shopify teamed up with TikTok to roll out seamless advertisements on the latter’s social media platform.

Doing so will allow TikTok users to redirect to products advertised on their channels and purchase items without leaving the app.

According to a McKinsey & Co report, metaverse shopping may offer the global economy an additional $5tn in revenues by 2030, leading to immense earning opportunities for companies as well as entrepreneurs.

Building Real-World Bridges in the Metaverse

The latest update comes amid a series of Roblox partnerships, namely after it teamed up with the Virgin Music Group (VMG) and Roblox designers Splash to debut a virtual concert for artists SOFI TUKKER.

Dubuting in late August, those attending the experience received access to the band’s afterparty for a night of games, bought SOFI TUKKER-themed wearables, and joined gamified skating experiences.

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The Sandbox also debuted a major partnership with SSC Napoli last month, leading to a merger of key emerging technologies like the Metaverse, Web3, and the blockchain for authentic, community-centric experiences for football fans across the world.

Users could also purchase exclusive digital wearables and merchandise, join mixed reality experiences, and attend immersive events.

The initiative aimed to build an online fanbase for the football club and increase engagement among Gen Z sports enthusiasts across devices.

Finally, Readyverse Studios also announced in January it would launch the Futureverse to democratise a system of XR, metaverse, gaming, artificial intelligence (AI) and Web3 tools for filmmakers on the upcoming platform.

Designed by the people that developed the Ready Player One franchise, the project also aims to engineer an ecosystem of digital ownership, online identities, and cybersecurity tools to facilitate the industry’s growth and development, leading to a platform of open metaverse technologies.

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